The Treachery of Names

Would any other smell as sweet?

We changed the name of the company today. The geeks formerly known as Qwaq are now Teleplace.

I like it. Qwaq was a kind of goofy Google/Twitter/Yahoo sort of thing into which you could project whatever you wanted. At first it was (theoretically) just as plausible that something would be made for kids as for companies. But the Qwaq named didn’t really play well. It was too empty a vessel — not suggestive of anything we did. Even our friends spelled it wrong. I often told people it was the corner letters of their keyboard, but they tended to just tilt their head at me like a confused dog. We have a great set of photos in the office of David, Andreas, and the gang discussing potential names with Alan Kay. “Oink? No. Too obvious.” Anyway, now we’re respectable, and the name suggests something about what we do.

Oh, and the new client is out, too.

And the new server.

Off to sleep.

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One Comment

  1. Travis Kay says:

    I never understood how Qwaq would be branded, Teleplace makes so much more sense.

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